In cases involving the sale of real estate, the legal maxim "Caveat Emptor" (Let the buyer beware) is applicable. In sales of personal property substantially the same rule applies.' The buyer in unfair trade cases is not confronted with such a burden and assumes the status of a "bona fide purchaser for value" in its true and literal meaning. Generally speaking courts do not decide unfair trade cases by the caveat emptor rule of buyer and seller.
Lunsford, Julius R. Jr.
"The Unwary Purchaser in Unfair Trade Cases,"
Mercer Law Review: Vol. 1:
1, Article 4.
Available at: https://digitalcommons.law.mercer.edu/jour_mlr/vol1/iss1/4